The Indiana Advocate Program
- Created: Thursday, 29 December 2016 17:46
The Indiana State Department of Agriculture launched the Indiana Agvocate program this fall for those interested in learning how to more effectively communicate with the general public about farming. Three trainings will be held in January and early February in Marshall, Boone and Orange counties.
“It’s important that everyone involved in agriculture is an effective spokesperson for our industry, regardless of whether they are currently farming,” said Kimmi Devaney, ISDA agricultural marketing and industry development manager. “We speak our own language in agriculture and these trainings will help participants learn how to translate industry terminology into words and phrases the average person understands.”
The new communication and outreach training program focuses on how to break through industry jargon to increase understanding, message development and outreach ideas. Participants will also develop a personalized outreach plan.
- January 23-Lebanon (Boone County), hosted by Boone County Farm Bureau
- January 26-Plymouth (Marshall County), hosted by Marshall County Farm Bureau
- February 2-French Lick (Orange County), 3:00-4:30 p.m., immediately following the inaugural Indiana Dairy Forum at the same location
The Indiana Agvocate program has been well received by participants since the initial training in June. Several industry organizations have partnered with ISDA to host trainings, including Indiana Farm Bureau (and county farm bureau organizations), Purdue Extension, Indiana Dairy Producers, Purdue University, and others.