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One of the Indianapolis 500’s most beloved and long-standing traditions is the celebratory Bottle of Milk in Victory Lane. This year, the winner of the race will be looking for dairy farmer Alan Wright of All Wright Farms in Muncie, Ind., for the ice-cold bottle of refreshing milk. Rookie Milk Woman Janet Dague of Dague Dairy Farm in Kewanna, Ind., will present a bottle of milk to the winning team owner and chief mechanic.
Alan Wright and Janet Dague are both board members of American Dairy Association Indiana, your Indiana dairy checkoff. Wright and Dague will represent dairy farmers to the billions of people worldwide who watch, attend, and read about the Indianapolis 500. Past articles about the Drink of Milk in Victory Lane have spanned all across the United States and as far away as Europe and New Zealand. The international media spectacle around the Indianapolis 500 puts milk and dairy farming in the spotlight. Wright and Dague will teach first-time Indianapolis 500 drivers about the tradition of the Drink of Milk, wave to spectators in the 500 Festival Parade, appear on Indianapolis TV stations, ESPN, and radio shows, open their farms to journalists, and more—all in the name of promoting Hoosier dairy farming and dairy products. In years past, the Milk Preference Poll, where we ask drivers whether they prefer whole, 2 percent, or skim milk in Victory Lane, went viral with numerous retweets, blogs, and articles focusing on which driver drinks which type of milk.
The Bottle of Milk will enter the track early on race day morning, under the careful watch of the two dairy farmers and their police escort. This coveted award has been a tradition at the track since 1933, when winning driver Louis Meyer requested a glass of buttermilk to refresh himself after winning his second Indianapolis 500. The tradition of milk at the Indianapolis 500 is near and dear to the hearts of race fans, standing proud with the Borg-Warner Trophy and kissing the bricks as one of the best-beloved Indy 500 moments.